May 2023 | The Additive Free Alliance
May 3, 2023
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There’s a Battle Raging for the Soul of Tequila — Have the Celebrities Won?
VinePair // May 03, 2023 Americans are having a torrid love affair with tequila. The agave spirit, two-thirds of which is consumed in the U.S. market, has been climbing in popularity for years. In 2022, tequila overtook sales of American whiskey — yes, that includes booming bourbon — by value, according to the IWSR. Currently, the category sits in second